Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name "Senco Gold & Diamonds".
Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.
With a catalog of more than 108,000 designs for gold jewelry and more than 46,000 designs for diamond jewelry, the company offers a variety of designs of handcrafted jewelry, most of which are designed and manufactured in-house in collaboration with over 170 skilled local craftsmen in Kolkata and across the country. As on March 31, 2023, the company has a team of 20 designers. The company also manufactures machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.
Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) jewelry collections the company aims to cater to the younger generation and the 'upwardly mobile' of India by building brands focused on jewelry of smaller average ticket size. The company's D'Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.
Their standard showrooms have an Average Ticket Size of ~₹ 48,000.00, D'Signia Showrooms have an Average Ticket Size of ~₹ 51,000.00 and Everlite Showrooms have an Average Ticket Size of ~₹ 29,000.00, each for the Fiscal 2023.
The company has over 136 showrooms which have a total area of approximately 409,882 sq. ft. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns over 13 states across India.
Senco Gold IPO Details
Senco Gold IPO is a Book Built Issue. The IPO total issue size is Rs 405.00 Cr. The Senco Gold IPO price is ₹301 to ₹317 per share. The IPO will list on BSE, NSE.
Senco Gold IPO Reservation
Senco Gold IPO a total of 12,776,023 shares are offered. QIB: 2,555,203 (20.00%), RII: 4,471,609 (35.00%), NII: 1,916,404 (15.00%).
Senco Gold IPO Anchor Investors Details
Senco Gold IPO raises Rs 121.50 crore from anchor investors. Se
nco Gold IPO Anchor bid date is Jul 3, 2023
Senco Gold IPO Timetable (Tentative)
Senco Gold IPO opens on Jul 4, 2023, and closes on Jul 6, 2023.
Senco Gold IPO Lot Size
The minimum lot size of this Senco Gold IPO is 47 shares required is ₹14,899.
Senco Gold IPO Promoter Holding
Mr. Suvankar Sen, Jai Hanuman Shri Siddhivinayak Trust, and Om Gaan Ganpataye Bajrangbali Trust are the company promoters.
Company Financials
Key Performance Indicator
Senco Gold IPO Market Cap is Rs 2462 Cr and P/E (x) is 15.53.
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